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About “Sparen | Saving”

On a monetary level, saving has two sides. Viewed positively, it is indeed impressive to reach the seemingly banal realization that two individual sums, when taken together in exchange for goods or services, have another, if not necessarily greater, value than each sum by itself. This logic is illustrated in putative bromides such as ‘saving up for something,’ in the ‘accrual of savings,’ and in the terms ‘savings bank,’ ‘savings book,’ and also ‘savings agreement’—a positive attitude aimed at a desired future condition. Or in colloquial terms: ‘Nothing comes from nothing,’ ‘every little bit helps,’ ‘it all adds up,’ and ‘the whole is greater than the sum of its parts.’ Saving in this case is gathering, stockpiling, and preserving; it makes a larger, unusual purchase possible or enables you to take advantage of an exceptional service, neither of which could be paid from ‘petty cash’ or considered ‘recurring expenses.’



On the negative side, we have economization and budget pressure. If debts have accrued, or a foreseeable and unavoidable obligation is anticipated, saving is seen as a necessity. In that case, you simply have no choice but to ‘tighten the belt,’ ‘do without,’ ‘scrimp and save,’ or ‘accept restrictions.’ Saving is then the fulfillment of an obligation, and it is also gathering and stockpiling, although on an involuntary basis. (Energysavings, in particular, are sought mostly for reasons of economization, and not as a way of accruing funds.)

Beyond these obvious connections between saving and money, there also exists an array of more immaterial meanings to be accounted for, one that cannot be so clearly restricted to any one topic. For example, the ‘economic use of resources’ carries a cautious, rational, and prudent connotation; under certain circumstances, ‘scanty clothing’ can also be an ironic reference to the entirely immodest display of physical charms; ‘pennypincher’ insinuates the negative characteristic of stinginess of the person it describes; suggesting that someone ‘could have saved the eff ort’ declares that the action was actually unnecessary; and ‘economical architecture’ that restricts itself to indispensable aspects like functionality is, in the best of cases, perceived as minimalist, even elegant, and not necessarily as cheap—economy thereby holds the potential of aesthetic surplus value.



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You will find inside:
Photoseries by Claudia Weber “Pretiosen” // Frank Metzger “Zettel´s Traum” // Nicola Braghieri “Architecture – Don´t waste it” // Ioanna Angelidou “Subtle Dynamics” // Meinrad Morger “Poetic Minimalism” // Harald Gerhäußer “The Complex of the Last Groschen” // Christina Herresthal “Creating Associative Reserves” // Frank Lang “Saving Time” // Günter Pfeifer “Reduction as …”





























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